18 Cool Digital Products to Sell on Etsy

If this sounds new to you, there’s a variety of digital products to sell on Etsy. You’re not limited to only selling physical crafts. In fact, it’s much easier to sell digital products – you don’t need to produce, pack or ship every time an order comes in. You only have to link these digital products for your customers to download making it super low cost to sell! Instant downloads are automatically provided to customers after payment.

Digital products are created once and can be sold over and over again. Brace on! I’m here to explain the 18 types of digital products you can start making today to sell on your Etsy shop.

*If you’re short on time, there’s a table summary of what I’ve written here at the bottom of this page!*

*This post may contain affiliate links. This means I may earn a small commission (at no cost to you) if you sign up for a program or make a purchase using my link!

1. Printable planners

Planning is the epitome of productivity. Speaking from personal experience, most people love to plan more than actually doing what they need to. So if you’re a planner yourself, consider making printable planners! Planners can vary for a lot of different tasks – wedding planner, fitness planner, daily planner or even a gardening planner. Choose your niche and start designing with Canva.

• Price range: $4 – $30
• Monthly revenue if 1 sale per day: $120 – $900
• Difficulty level: Intermediate
• Customization: No

Getting something in between would mean $510 extra income for you.

2. Digital planners

Talking about planners, people are becoming more eco-friendly these days and this involves less printing of paper. Most youngsters and working adults are increasingly using iPads to plan their day and prefer everything to be in one place instead of having prints lying here and there. Goodnotes is one of the more popular apps and users would need to download templates elsewhere if you want to use nicer prettier planners. Great news, if you have the app, you can make these templates yourself and sell them! Make use of your iPad and make some side income, win-win.

• Price range: $9 – $20
• Monthly revenue if 1 sale per day: $270 – $600
• Difficulty level: Difficult
• Customization: No

Getting something in between would mean $435 extra income for you.

3. Logos

All businesses need a logo. In fact, it’s one of the things that new business owners obsess about even if they don’t have to, yet. You can sell logos to the growing entrepreneur market. Offer them on both Etsy and Fiverr (a lot of searches there). Start by selling generic ones where you only need to change the names for each order – they’ll look pretty standard but aren’t logos almost the same for all? If you’re looking to branch out, offer custom logo services. Logo-designing is a niche profession that you can make thousands for.

• Price range: $10 – $200
• Monthly revenue if 1 sale per day: $300 – $6,000
• Difficulty level: Easy to Intermediate
• Customization: Yes

Getting something in between would mean $3,150 extra income for you.

4. Business cards

Back in the old days, people gave out physical business cards. It’s less relevant today to give physical ones. Business cards are now digital to be shared via email or messenger. If you have never had a business card yourself, it feels cute, chic and modern to have one. Something with your name on for self recognition! Business owners also need business card so think out of the box how you can target that segment.

• Price range: $5 – $20
• Monthly revenue if 1 sale per day: $150 – $600
• Difficulty level: Easy to Intermediate
• Customization: Yes

Getting something in between would mean $375 extra income for you.

5. Thank you cards

Cards with notes for greetings and well wishes are nice to have. It adds a touch of personalization for gifts, purchases and even for events. For e-commerce stores, it’s part of their branding to create customer loyalty. It’s pretty simple and straightforward to make these. Not all require customization on your end so you can sell generic ones with no added service. Purely passive!

• Price range: $1 – $10
• Monthly revenue if 1 sale per day: $30 – $300
• Difficulty level: Easy
• Customization: Yes

Getting something in between would mean $165 extra income for you.

6. Resume templates

Resumes are simply evergreen, needed in every season. Help people in their search to get a job by creating (and selling) a good looking resume template. Help them stand out with your creativity. Stick to the main industry practices whilst customizing color and fonts. Also works to customize based on your customer’s industry e.g. culinary, design, engineering or even artist.

• Price range: $5 – $15
• Monthly revenue if 1 sale per day: $150 – $450
• Difficulty level: Intermediate
• Customization: No

Getting something in between would mean $300 extra income for you.

7. Meal planning cards

Meal planning is an entire industry of its own, one of the biggest and growing. Weight loss is intentional hard work and with intention comes thorough prior planning! You can offer a bundle pack of templates for meal planners which includes a grocery list, a recipe journal, weight loss & shape loss tracker and even a customizable food pyramid diagram. Make them cute or professional looking to meet everyone’s taste! Did I forget to mention I once wanted to become a professional diet coach….

• Price range: $4 – $15
• Monthly revenue if 1 sale per day: $120 – $450
• Difficulty level: Easy to Intermediate
• Customization: No

Getting something in between would mean $285 extra income for you.

8. Workbooks

Kids need attention and parents need to provide activities for their children to learn. This can include learning the alphabets, how to write, how to spell and so on. If you didn’t know, children’s books are among the most costly items to buy and hard to swallow for parents. After all, your kids might not even remember it, grow bored of it, scribble all over it or even tear it apart. Printing workbooks from Etsy sounds like a practical option don’t you think? Sounds good to me! It’s a no brainer. Sell your workbooks in bundles so kids are not bored and parents stay happy! 

• Price range: $1 – $15
• Monthly revenue if 1 sale per day: $30 – $450
• Difficulty level: Easy
• Customization: No

Getting something in between would mean $240 extra income for you.

9. Wall art

I’m an avid fan of interior design but even a greater fan of saving money. What choices do I have to make my room look good, chic and trendy? Print and frame wall arts of course! You might think why not just print whatever I can find on Google? Well, some people want a collection of prints and in large sizes – this is a little difficult to find on Google. To make things simple, use earthy color tones and aim for minimalism.

• Price range: $5 – $20
• Monthly revenue if 1 sale per day: $150 – $600
• Difficulty level: Easy
• Customization: No

Getting something in between would mean $375 extra income for you.

10. Excel templates

Not everyone is good at Excel but everyone needs a budget in their lives. I know I do! My entire month’s income and spending is recorded in an Excel sheet, nothing to feel ashamed about. I track each and every penny. There’s something unique about it, you instantly feel fulfilled and on track with life. That’s a big reason for you to sell them! If you have intermediate excel skills, consider creating an Excel or Google Sheet template for budgeting. 

• Price range: $5 – $20
• Monthly revenue if 1 sale per day: $150 – $600
• Difficulty level: Difficult
• Customization: No

Getting something in between would mean $375 extra income for you.

11. Coloring sheets

Aside from workbooks, kids love coloring! If you don’t have experience yourself, most kids are bad at coloring, it’s only natural – they don’t color at the right places. As a parent, I would tell myself to calm down and at the same time provide a new coloring sheet for them to start all over again. This may just be the easiest product?? You don’t even have to decide what color goes where! Skip the artist headache.

• Price range: $2 – $10
• Monthly revenue if 1 sale per day: $60 – $300
• Difficulty level: Easy
• Customization: No

Getting something in between would mean $180 extra income for you.

12. Mobile wallpapers

We get bored looking at the same wallpapers don’t we? Designing wallpapers is pretty easy! It can be challenging to make sales due to the nature of just downloading random photos off Google but you can make it more appealing by selling a series of themed wallpapers. Selling in bulks also means greater revenue per sale for you. I think this is the easiest thing you can make with Canva – they have themed graphics too so you don’t have to look far to come up with a cohesive series of wallpapers.

• Price range: $0.5 – $5
• Monthly revenue if 1 sale per day: $15 – $150
• Difficulty level: Easy
• Customization: No

Getting something in between would mean $83 extra income for you.

13. Product labels

I don’t know about you but almost everyone I know is coming up with their own product and brand. What’s first to mind? Packaging of course! Younger entrepreneurs place greater importance in a good packaging design to meet their brand aspirations, this includes product labels. Well not everyone has a budget to hire a professional so searching for ready made ones on Etsy might work for them.

• Price range: $15 – $30
• Monthly revenue if 1 sale per day: $450 – $900
• Difficulty level: Intermediate
• Customization: Yes

Getting something in between would mean $675 extra income for you.

14. E-book templates

Online entrepreneurs have big dreams – create an online course, start a YouTube channel, monetize their websites, build email lists and offer a clickbait e-book. As clickbaity as it can be, not everyone sells a low quality e-book. We entrepreneurs want to look good and actually provide real value to people who believe in us. It’s our brand anyway! If I’m honest, creating an e-book from scratch seems like a lot of work and I don’t think I’m all too great at designing it. Quite better off using the time to plan valuable content than designing the book am I right?

If you’re great at designing e-book templates then do it. Entirely possible with Canva since their maximum number of pages is 100 per project. That’s more than enough. Your customers will come back for you!

• Price range: $10 – $30
• Monthly revenue if 1 sale per day: $300 – $900
• Difficulty level: Intermediate to Difficult
• Customization: Yes & No – some customers might ask to change the color theme

Getting something in between would mean $600 extra income for you.

15. Calendars

Calendars are needed all year round and make a good gift at the end & beginning of each year. Can also be sold separately on its own or with planners if that’s what you decide to sell. They’re easy to make too and everyone can use a calendar.

• Price range: $2 – $10
• Monthly revenue if 1 sale per day: $60 – $300
• Difficulty level: Easy
• Customization: No

Getting something in between would mean $180 extra income for you.

16. Gift tags

Tags give a personal touch to gifts, products sold and even groceries on your shelf. Even a craft seller on Etsy can use a nice gift tag to make their customers feel loved. You can offer blank ones as well as ones designed for a nice occasion – Christmas, weddings, Halloween and birthday parties.

• Price range: $1 – $5
• Monthly revenue if 1 sale per day: $30 – $150
• Difficulty level: Easy
• Customization: No

Getting something in between would mean $90 extra income for you.

17. Wrapping papers

Wrapping papers are quite underrated these days but why can’t you be the one to hype it up? Relatively easy and straightforward to make. Just remember to size it right so people have enough paper to wrap.

• Price range: $2 – $10
• Monthly revenue if 1 sale per day: $60 – $300
• Difficulty level: Easy
• Customization: No

Getting something in between would mean $180 extra income for you.

18. Digital stickers

Stickers don’t have to be physical. As more people are becoming digital with their notes, you can make money by selling digital stickers on Etsy. This is a good extra product to include in your shop if you’re selling Goodnotes digital planners. Everyone can use a cute sticker to make their notes livelier. This does require some drawing skills so work on it if you’re interested!

• Price range: $2 – $10
• Monthly revenue if 1 sale per day: $60 – $300
• Difficulty level: Intermediate
• Customization: No

Getting something in between would mean $180 extra income for you.

3 main tips to start selling these cool digital products!

1. Start small & cheap – You might have experience elsewhere but you’re new on Etsy. Getting sales is the most important thing to get good reviews and even more sales. You don’t want to wait a year for your first sale to come in. Increase prices as you grow!

2. Use free resources – If you’re on a low budget, consider free tools to create your digital products. While I do love Canva Pro for its extra cool features, a free Canva works too. The graphics might not be a lot but it’s sufficient to start your shop.

3. Give more value – Value brings in good reviews and even greater purchases. Offer what others can’t, think out of the box.

Summary of 18 cool digital products to sell on Etsy

No.	Digital product	Price range	Monthly revenue if 1 sale per day	Difficulty level	Customization required
1	Printable planners	$4 – $30	$120 – $900	Intermediate	No
2	Digital planners	$9 – $20	$270 – $600	Difficult	No
3	Logos	$10 – $200	$300 – $6,000	Easy to Intermediate	Yes
4	Business cards	$5 – $20	$150 – $600	Easy to Intermediate	Yes
5	Thank you cards	$1 – $10	$30 – $300	Easy	Yes
6	Resume templates	$5 – $15	$150 – $450	Intermediate	No
7	Meal planning cards	$4 – $15	$120 – $450	Easy to Intermediate	No
8	Workbooks	$1 – $15	$30 – $450	Easy	No
9	Wall art	$5 – $20	$150 – $600	Easy	No
10	Excel templates	$5 – $20	$150 – $600	Difficult	No
11	Coloring sheets	$2 – $10	$60 – $300	Easy	No
12	Mobile wallpapers	$0.5 – $5	$15 – $150	Easy	No
13	Product labels	$15 – $30	$450 – $900	Intermediate	Yes
14	E-book templates	$10 – $30	$300 – $900	Intermediate to Difficult	Yes & No
15	Calendars	$2 – $10	$60 – $300	Easy	No
16	Gift tags	$1 – $5	$30 – $150	Easy	No
17	Wrapping papers	$2 – $10	$60 – $300	Easy	No
18	Digital stickers	$2 – $10	$60 – $300	Intermediate	No

Bottom Line

There’s so many digital products you can sell and you don’t have to limit yourself to just one when on Etsy. While it’s great to niche down, it’s also great to diversify! The best thing is that you don’t need fancy software like Photoshop to start, you can do wonders with just Canva. Simply one of the friendliest tools for newbies like us with no Adobe background. Goodluck!

General tip: Always start with one type of product then move along. *wink*

Photo by Zane Persaud on Unsplash